Sienna NDI Insider Know-How Series
A Vision : The Future Of Television Using hindsight of past transformations
The Smart Broadcaster's Guide to still being in business in 5 years
Sienna has published an challenging opinion piece sharing our vision of the future of television, based on 30 year's experience witnessing major disruptions in media technology and shifts in consumer habits. Deliberately designed to confront conservative thinking, this powerful commentary aims to stimulate review of future plans, and focus in on a sustainable response to the changes happening in the consumer marketplace.