Sienna redefined the news production industry in 2007 as the first truly seamless end to end MOS news workflow. Today, SIenna remains state of the art and continues to lead the way.
Sienna is designed to scale up, and down. A completely modular infrastructure allows for flexible implementation and smooth growth regardless of your enterprise size.
Sienna's modular approach and sensible pricing provides the opportunity to access high-end functionality with a modest budget, and includes integration with dozens of 3rd party systems.
At the Beijing Olympics in 2008, Televisa's Sienna system formed one of the largest visiting infrastructures, second only to NBC. After the games, this system became the core of the Televisa Deportes sports channel. In 2012 Televisa added a second system in London to communicate remotely with the first, and they demonstrated a ground breaking remote workflow covering 4000 hours of shared media. In 2016 Televisa further expanded their Sienna systems creating a fully redundant infrastructure including mirrored storage, MAM, ingest and playout.
In 2007, the BBC selected Sienna for BBC Jersey News which has broadcast news on BBC1 using Sienna every day since then. In 2008 the sucess of BBC Jersey led to the installation of Sienna at BBC London News - the largest regional newsroom in the UK. In 2016 the BBC expanded the Jersey installation and added a companion Sienna site at BBC Guernsey connected to Jersey using Sienna's unique MediaVortex wide area network accelerator. The Jersey and Guernsey sites now have coinjoined asset capability for automated media sharing.
Sienna for News Production : Realising an efficient and fully integrated MOS based workflow, Sienna offers unprecedented functionality, with performance and capabilities exceeding traditional systems costing many times more. Sienna supports ENPS, Inception, iNews, Octopus and OpenMedia NRCS Systems. Automated Production Control MOS Playout options include Sienna AutomationX or Ross Overdrive
Sienna for Sports & Live Events Sienna offers a powerful object based workflow for live sports and events. Real time ingest with edit-during-record and a range of logging options, including web based logging using proxy video, into Sienna’s comprehensive real-time MAM. Powerful archive integration works seamlessly to provide automatic archive, automatic restore on demand, and true partial restore.
If you are new to file based MOS news workflows, you may like to sit down and enjoy these 2 in-depth training videos made to introduce Sienna to the world in 2008. Whilst the NCS and NLE systems have changed in today's market, the same seamless Sienna workflow continues to shine with all current systems including Premiere, FCPx and all common MOS NCS systems such as ENPS, iNews, Octopus, Inception and Open Media.