Sienna, for News, Sport and Multicamera Production

News
The complex field of Newsroom automation and distributed media has been dominated by the MOS protocol in recent years. MOS allows a standardised connection via TCP/IP between news management and media infrastructures, creating an interactive data exchange between the text news workflow, and the video media ingest, editorial and
play-out systems.

In the past MOS connectivity has primarily been a feature of proprietary format video servers and specialised news edit products - however, with the rise of QuickTime as a primary media format, and the popularity of Apple's Final Cut Pro editing system, the News World is changing, and the reality of an end-to-end digital media workflow for News, leveraging reliable, Unix based Apple Macintosh computers and QuickTime video, has arrived.

SIENNA is a family of technologies realising an efficient and fully integrated QuickTime and MOS based news workflow, designed to be utilised with MOS News Systems such as ENPS, alongside a Final Cut Pro based QuickTime media infrastructure. Sienna offers unprecedented functionality, for a complete and efficient workflow, with performance and capabilities exceeding traditional systems costing many times more.

Sienna supports ENPS, iNews, Octopus News and Annova OpenMedia NRCS Systems.

As well as the Sienna AutomationX system, we support the Ross Overdrive production automation system. As well as the Sienna VirtualVTR playout channels we support the Omneon Spectrum and MediaDeck servers, these products can be mixed and matched freely.

Sports & Live Events
Sienna offers a powerful object based workflow for live sports and events. Real time ingest with edit-during-record is a fundamental part of Sienna's infrastructure. Sienna also offers a range of logging options, including web based logging using proxy video. Logged events are automatically pushed into Final Cut editors as markers, with the ability for FCP to subscribe to an object - this makes the object automatically update in the FCP browser as new markers are logged, or metadata is changed. There is a choice of playout systems including Sienna AutomationX with Sienna VirtualVTR or Omneon, or the Hi Tech Systems ActivFiler, controlling Sienna VirtualVTR via VDCP.

Sienna's powerful archive integration works seamlessly to provide automatic archive, automatic restore on demand, and even true partial restore, with native Quicktime media, from LTO libraries, when integrated with Xendata middleware.

Multicamera Production
Sienna's powerful ingest architecture and metadata management have made it the perfect chioce for multicam production. Shots are gang rolled with metadata injected centrally from an intuitive, film-style metadata interface. Scene, take and other metadata are inserted during recording, and are available through the asset management system and into Final Cut Pro. The vital Scene and Take information is inserted once during capture, and is automatically propogated and maintained all the way through into the Final Cut Pro browser's scene and take fields.

Transmission
Sienna's native QuickTime ingest and playout systems, plus its great asset management and archive integration make it possible to extend a news or sports production workflow through into transmission, The great integration with Final Cut Pro or Sienna's new ImpulsEdit web based assembly tool allow simple transmission top and tail or commercial removal functions. Whilst Sienna does not offer transmission playlist automation functionality, it is smoothly integrated with products from Pebble Beach and others via VDCP for a seamless end to end transmission workflow.